Job Description

Pay-Per-Click (PPC) Specialist Jobs in South Africa

Job Overview

Werkie is recruiting on behalf of a dynamic and performance-driven organization seeking an experienced Pay-Per-Click (PPC) Specialist to join its growing digital marketing team in Midrand, South Africa. This opportunity is ideal for professionals searching for digital marketing jobs in South Africa, PPC Specialist jobs in Midrand, and Google Ads careers.

The successful candidate will be responsible for developing, managing, optimizing, and scaling paid digital campaigns across multiple advertising platforms while driving measurable business growth through data-driven marketing strategies.

Professionals exploring additional jobs in South Africa can discover opportunities through PPC Specialist Jobs in South Africa across marketing, technology, management, and digital commerce sectors.

Position Details

Job Title: Pay-Per-Click (PPC) Specialist
Location: Midrand, Gauteng, South Africa
Employment Type: Full-Time
Industry: Digital Marketing & Advertising
Department: Performance Marketing

This role is ideal for candidates pursuing marketing jobs in Johannesburg, digital advertising jobs, SEO and PPC jobs, and online marketing careers.

Salary Package

Salary Range: R50,000 – R60,000 per month

Additional Benefits

• Competitive market-related salary.
• Career growth opportunities.
• Exposure to international digital campaigns.
• Professional development support.
• Collaborative and innovative work environment.
• Access to advanced marketing technologies and reporting tools.

This role is suitable for professionals seeking high paying jobs in South Africa, performance marketing jobs, and digital strategy careers.

About the Company

The employer operates within a fast-paced, data-driven environment where performance, innovation, and continuous optimization drive business success. The organization focuses on leveraging technology, analytics, automation, and digital marketing excellence to achieve measurable outcomes across multiple online channels.

Candidates interested in technology jobs in South Africa, digital marketing careers, and marketing manager jobs will find strong development opportunities within this environment.

Job Purpose

The PPC Specialist will oversee paid media campaigns, optimize advertising performance, manage budgets, conduct conversion testing, and deliver actionable insights that improve customer acquisition and return on investment.

The position is ideal for professionals pursuing Google Ads jobs in South Africa, Meta Ads Specialist careers, and digital campaign manager jobs.

Key Responsibilities

PPC Campaign Management

• Create, launch, and manage PPC campaigns.
• Monitor campaign performance across multiple platforms.
• Optimize paid advertising strategies.
• Manage campaign budgets effectively.
• Improve lead generation and customer acquisition.

These duties align with PPC Specialist jobs in Johannesburg, online advertising jobs, and digital campaign management careers.

Google Ads & Meta Ads Strategy

• Develop and implement Google Ads strategies.
• Create and optimize Meta Ads campaigns.
• Monitor campaign performance metrics.
• Improve click-through and conversion rates.
• Manage audience targeting and segmentation.

Professionals with experience in Google Ads jobs, Meta Ads jobs, and paid media careers are encouraged to apply.

Analytics & Reporting

• Analyze campaign performance data.
• Generate detailed marketing reports.
• Track KPIs and ROI.
• Monitor customer acquisition costs.
• Deliver strategic recommendations based on performance insights.

These responsibilities support careers in marketing analyst jobs, data analytics careers, and performance marketing positions.

Conversion Optimization

• Plan and execute A/B testing.
• Conduct conversion experiments.
• Optimize landing pages and advertising funnels.
• Improve campaign effectiveness.
• Maximize return on advertising spend.

This experience is valuable for professionals seeking conversion rate optimization jobs, digital growth careers, and marketing strategy positions.

Stakeholder Collaboration

• Work with internal teams and external partners.
• Support marketing strategy execution.
• Collaborate with content and design teams.
• Contribute to digital transformation initiatives.
• Support business growth objectives.

These duties align with marketing coordinator jobs, digital strategist careers, and business growth positions.

Education Requirements

Applicants should possess:

• Bachelor’s Degree in Marketing.
• Bachelor’s Degree in Business Management.
• Bachelor’s Degree in Digital Marketing.
• Bachelor’s Degree in Information Technology.
• Or an equivalent related qualification.

Additional certifications will be highly advantageous.

Mandatory Certifications

Candidates should possess:

• Google Analytics Certification.
• PPC Certification.
• Digital Advertising Certifications.
• Google Ads Certification (advantageous).

These qualifications are commonly required for digital marketing jobs in Gauteng, marketing specialist jobs, and online advertising careers.

Experience Requirements

Applicants should have:

• Minimum 5 years of PPC or performance marketing experience.
• Proven Google Ads campaign management experience.
• Experience using Meta Ads Manager.
• Experience managing LinkedIn Campaign Manager campaigns.
• Strong campaign optimization expertise.
• Experience with conversion tracking systems.

Candidates interested in PPC jobs in South Africa, marketing manager jobs in Johannesburg, and digital advertising careers are strongly encouraged to apply.

Technical Skills

The successful candidate should demonstrate proficiency in:

• Google Ads.
• Meta Ads Manager.
• LinkedIn Campaign Manager.
• Google Analytics 4 (GA4).
• Conversion Tracking.
• Tag Management.
• Power BI.
• Looker Studio.
• Marketing Automation Platforms.
• Reporting Dashboards.

These skills are highly sought after in technology jobs in Johannesburg, marketing technology careers, and data-driven marketing roles.

Core Competencies

The ideal candidate should possess:

• Strong analytical thinking.
• Creative problem-solving abilities.
• Attention to detail.
• Strategic planning capabilities.
• Excellent communication skills.
• Time management expertise.
• Strong organizational abilities.
• Results-oriented mindset.
• High energy and motivation.
• Ability to thrive in fast-paced environments.

These competencies support success in marketing leadership jobs, digital strategist careers, and growth marketing positions.

Training & Professional Development

Successful candidates may receive opportunities for:

• Advanced PPC training.
• Google Marketing certifications.
• Analytics and reporting workshops.
• Conversion optimization programs.
• Leadership development courses.
• Digital transformation training.

These programs support long-term careers in Senior PPC Specialist jobs, Digital Marketing Manager positions, and Head of Performance Marketing roles.

Professionals interested in broader African opportunities may also explore vacancies through PPC Specialist Jobs in Egypt where digital marketing, technology, and business development positions are regularly advertised.

Work Environment

This role is based in Midrand and is suitable for professionals interested in jobs in Midrand, jobs in Johannesburg, marketing jobs in Gauteng, digital marketing jobs in Pretoria, PPC Specialist jobs in South Africa, Google Ads jobs in Johannesburg, SEO jobs in South Africa, online marketing jobs, performance marketing careers, social media marketing jobs, e-commerce jobs in South Africa, digital strategist jobs, marketing analyst jobs, advertising jobs in Gauteng, and technology jobs in South Africa.

Candidates seeking regional opportunities can also review vacancies through PPC Specialist Jobs in Tanzania for marketing, technology, and digital business careers.

Why Join This Opportunity?

This position offers:

• Competitive salary package.
• Exposure to high-impact digital campaigns.
• Career progression opportunities.
• Advanced marketing technology exposure.
• Data-driven decision-making environment.
• Collaborative and innovative workplace culture.

This opportunity is particularly relevant for professionals seeking Pay-Per-Click Specialist jobs in South Africa, PPC Manager jobs, Google Ads Specialist careers, Meta Ads Manager jobs, Digital Marketing Specialist jobs, Performance Marketing jobs, Marketing Analyst careers, Growth Marketing positions, Online Advertising jobs, and Digital Strategy opportunities.

Application Process

Interested and qualified candidates should submit:

• Updated CV.
• Relevant Certifications.
• Supporting Documentation.

Applications will be reviewed based on qualifications, certifications, technical expertise, and relevant experience.

Only shortlisted candidates will be contacted regarding interviews and further assessments.

Equal Opportunity Statement

The employer is committed to creating a diverse and inclusive workplace and encourages qualified candidates with strong digital marketing expertise, analytical capabilities, and a passion for performance marketing to apply.