Digital Content Strategist Job Vacancy in Durban, South Africa – Media & Entertainment

Job Description

Position: Digital Content Strategist

Company: Naspers Ltd

Location: Durban, South Africa

Experience: 3-5 years of experience in digital content creation, strategy, and analytics

Education: Bachelor’s degree in Marketing, Communications, Media Studies or related field

Employment Type: Full-time

Industry: Media & Entertainment

Department: Marketing

Salary: SSP 350,000 – 500,000 per annum

Vacancies:1

Company Overview

Naspers Ltd is a global internet and entertainment group, headquartered in South Africa, with a portfolio that spans online classifieds, fintech, and digital media. With a presence in over 130 countries, Naspers drives innovation across multiple platforms, delivering content that engages millions daily. The company’s commitment to digital transformation and audience‑centric storytelling makes it a leader in the Media & Entertainment sector. As part of its expansion strategy, Naspers is strengthening its content capabilities in key African markets, including South Africa, to meet the growing demand for localized, high‑quality digital experiences. This role offers a unique opportunity to contribute to a world‑class organization that values creativity, data‑driven decision making, and a collaborative culture.

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Job Overview

The Digital Content Strategist will lead the development and execution of content strategies that drive audience growth, engagement, and revenue across Naspers’ digital properties in South Africa. Working closely with editorial, product, and analytics teams, you will shape the voice and visual identity of our brands, ensuring alignment with business objectives and market trends. This position plays a pivotal role in translating data insights into compelling storytelling, optimizing content distribution, and enhancing the overall user experience.

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Key Responsibilities

• Develop and implement comprehensive digital content strategies that align with brand goals and audience insights.
• Collaborate with editorial, design, product, and SEO teams to create, curate, and optimize multimedia content.
• Analyze performance metrics using analytics tools to refine content tactics and improve ROI.
• Lead content calendar planning, ensuring timely delivery across web, mobile, and social platforms.
• Conduct market research to identify emerging trends, competitor activities, and audience preferences.
• Manage relationships with external content creators, agencies, and influencers.
• Ensure all content adheres to brand guidelines, legal standards, and accessibility requirements.
• Present strategy proposals and performance reports to senior leadership.

Required Skills

• Strong strategic thinking with a data‑driven mindset.
• Excellent written and verbal communication skills.
• Proficiency in content management systems (CMS) and analytics platforms (Google Analytics, Adobe Analytics).
• Experience with SEO, SEM, and social media best practices.
• Creative storytelling ability across text, video, and graphic formats.
• Project management skills and ability to meet tight deadlines.
• Collaborative team player with stakeholder management experience.

Education

A bachelor’s degree in Marketing, Communications, Media Studies, Journalism, or a related discipline is required. Candidates with additional certifications in digital marketing, content strategy, or data analytics will be given preference.

Experience

Applicants should have 3‑5 years of proven experience in digital content strategy, preferably within the media, entertainment, or technology sectors. Demonstrated success in growing audiences, increasing engagement rates, and driving revenue through content initiatives is essential.

Salary

The role offers a competitive salary range of SSP 350,000 to 500,000 per year, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Retirement savings plan with company matching.
• Generous paid time off and parental leave.
• Professional development budget and tuition assistance.
• Employee wellness programs and gym membership discounts.

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Training

• Onboarding program covering Naspers’ brand ecosystem and digital tools.
• Advanced workshops in data analytics, SEO, and multimedia production.
• Mentorship pairing with senior content leaders.
• Access to online learning platforms for continuous skill enhancement.

Working Environment

Naspers offers a modern, collaborative workspace in Durban, equipped with state‑of‑the‑art technology and flexible work arrangements. The culture encourages innovation, knowledge sharing, and a healthy work‑life balance, fostering an environment where creative ideas thrive.

Application Process

Interested candidates should submit their resume, a cover letter outlining relevant experience, and a portfolio of digital content projects through the Naspers careers portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for virtual interviews.

Equal Opportunity Statement

Naspers Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, sexual orientation, or disability. All qualified applicants will receive consideration for employment without discrimination.