Area Sales Manager – Consumer Goods

Job Description

Job Overview

Unilever is looking for a results-driven Area Sales Manager to oversee sales operations for its FMCG portfolio in Durban and surrounding regions. The successful candidate will manage retail and distribution channels, implement strategic sales plans, and drive revenue growth.

This role requires a dynamic sales professional capable of leading a regional sales team, expanding market presence, and maintaining strong relationships with distributors, wholesalers, and retail partners. The Area Sales Manager will analyze market trends, identify growth opportunities, and optimize product availability and visibility across retail outlets.

Key Responsibilities

Develop and implement area sales strategies to achieve revenue targets

Lead and mentor a regional sales team

Build and maintain relationships with distributors, retailers, and key accounts

Monitor sales performance metrics, KPIs, and territory reporting

Conduct market research and competitor analysis

Implement trade marketing initiatives, promotions, and merchandising strategies

Ensure product availability and shelf visibility

Identify new business opportunities and market segments

Collaborate with marketing and operations teams to enhance customer experience

Prepare sales forecasts and performance reports

Required Skills and Competencies

Strong experience in FMCG sales and distribution

Excellent communication, negotiation, and leadership skills

Ability to analyze sales data and market trends

Proficiency in CRM systems and sales reporting tools

Strong customer relationship management skills

Benefits

Competitive salary with performance bonuses

Health insurance and wellness programs

Professional development and training

Opportunities for career growth in a multinational FMCG company

Employee incentives and recognition programs

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