Job Description

CRM Specialist and Customer Engagement Strategy Lead

Company: Discovery Limited

Location: Johannesburg, South Africa

Employment Type: Full-Time

Industry: Financial Services, Insurance, Digital Customer Experience

Department: Customer Relationship Management and Customer Insights

Salary Range: ZAR 40,000 – ZAR 80,000 Per Month

Position Overview

Discovery Limited is seeking a highly analytical and customer-focused CRM Specialist to join its Customer Engagement division in Johannesburg, South Africa. This position offers an exciting opportunity for professionals passionate about customer relationship management, customer retention, loyalty programs, customer analytics, marketing automation, digital engagement, and customer experience optimization.

The successful candidate will help design and implement customer engagement strategies that strengthen customer relationships, improve retention rates, increase customer lifetime value, and support business growth objectives.

Professionals searching for jobs in South Africa and specialized CRM careers are encouraged to apply.

About Discovery Limited

Discovery Limited is a leading South African financial services organization providing health insurance, life insurance, banking, investments, wellness solutions, and digital financial products. The company is internationally recognized for its innovative customer engagement models and data-driven business strategies.

Candidates exploring vacancies in South Africa with highly respected employers will find this opportunity particularly attractive.

Position Purpose

The CRM Specialist will be responsible for managing customer engagement campaigns, customer segmentation models, marketing automation workflows, loyalty initiatives, customer journey optimization, and customer analytics programs.

The role requires close collaboration with marketing, data science, customer experience, digital product, sales, and business intelligence teams.

Professionals seeking job openings in South Africa within customer engagement and analytics functions can build significant expertise through this position.

Key Responsibilities

• Develop and execute CRM campaigns across multiple channels.
• Design customer segmentation and targeting strategies.
• Support customer acquisition and retention initiatives.
• Optimize customer lifecycle communications.
• Analyze customer behavior and engagement data.
• Build customer journey frameworks.
• Improve customer loyalty and satisfaction programs.
• Collaborate with digital marketing teams.
• Manage CRM database quality and governance.
• Monitor campaign performance metrics.
• Create dashboards and customer insights reports.
• Support personalization initiatives.
• Implement marketing automation workflows.
• Conduct churn and retention analysis.
• Recommend data-driven customer engagement improvements.
• Ensure compliance with customer communication regulations.

Many professionals searching for jobs in Johannesburg seek opportunities involving customer intelligence, digital transformation, and advanced CRM technologies.

Education Requirements

Required Qualifications

• Bachelor’s Degree in Marketing.
• Bachelor’s Degree in Business Administration.
• Bachelor’s Degree in Data Analytics.
• Bachelor’s Degree in Information Systems.
• Bachelor’s Degree in Statistics.
• Bachelor’s Degree in Customer Experience Management.
• Bachelor’s Degree in Commerce or related discipline.

Preferred Qualifications

• Salesforce Certification.
• HubSpot Certification.
• CRM Platform Certification.
• Google Analytics Certification.
• Digital Marketing Certification.
• Customer Experience Management Certification.

Applicants interested in job in South Africa opportunities within CRM functions are encouraged to apply.

Experience Requirements

• 3–6 years of CRM experience.
• Experience managing customer engagement campaigns.
• Experience with customer lifecycle management.
• Experience with CRM software platforms.
• Experience in financial services, insurance, banking, telecommunications, or retail sectors.
• Experience analyzing customer behavior data and performance metrics.

Professionals monitoring recruitment in South Africa trends will recognize increasing demand for CRM experts capable of leveraging customer data to improve business performance.

Technical Skills

The ideal candidate should possess expertise in:

• CRM systems administration.
• Salesforce CRM.
• Microsoft Dynamics.
• Customer analytics.
• SQL fundamentals.
• Marketing automation platforms.
• Customer segmentation techniques.
• Dashboard reporting tools.
• Email marketing systems.
• Customer journey mapping.
• Data visualization platforms.
• Campaign performance analysis.

Core Competencies

• Customer-centric mindset.
• Strategic thinking.
• Data analysis skills.
• Communication excellence.
• Stakeholder management.
• Project coordination.
• Problem solving.
• Attention to detail.
• Innovation and creativity.
• Collaboration.
• Decision-making ability.

Organizations seeking to hire in South Africa increasingly value professionals capable of combining customer insights with strategic business objectives.

Work Environment

The CRM Specialist will operate within a dynamic corporate environment focused on innovation, customer engagement, and digital transformation. The role involves close collaboration with cross-functional teams and senior business stakeholders.

Salary and Benefits

Monthly Salary:

ZAR 40,000 – ZAR 80,000

Additional Benefits Include:

• Annual performance bonuses.
• Medical aid.
• Pension contributions.
• Life insurance coverage.
• Hybrid work arrangements.
• Wellness initiatives.
• Professional certification sponsorship.
• Learning and development support.
• Employee assistance programs.
• Career progression opportunities.

Candidates researching hiring in South Africa opportunities often prioritize organizations offering strong benefits and professional development programs.

Training and Development

Successful candidates will receive training in:

• Advanced CRM strategy.
• Customer journey optimization.
• Marketing automation.
• Customer analytics.
• Customer retention methodologies.
• Loyalty program management.
• Artificial intelligence in CRM.
• Predictive customer modeling.
• Data governance and compliance.
• Digital customer engagement frameworks.

Career Growth Opportunities

Employees may progress into:

• Senior CRM Specialist.
• CRM Manager.
• Customer Experience Manager.
• Loyalty Program Manager.
• Customer Analytics Manager.
• Digital Marketing Manager.
• Head of CRM.
• Customer Strategy Director.

Candidates exploring job posting in South Africa platforms often seek employers offering structured advancement opportunities and leadership development.

Industry Outlook

Customer relationship management remains one of the fastest-growing business disciplines globally. Organizations continue to invest heavily in customer retention, loyalty, personalization, and customer experience technologies.

Companies actively recruit in South Africa for CRM professionals who can transform customer data into actionable business insights and measurable commercial outcomes.

Application Process

Interested applicants should prepare:

• Updated CV.
• Academic qualifications.
• Professional certifications.
• Portfolio of CRM achievements.
• Employment references.
• Cover letter.

Applicants seeking employment resources can review opportunities through latest jobs in South Africa while researching career opportunities within South Africa.

Professionals interested in West African employment developments may find useful insights through Latest jobs in Senegal as part of broader regional career planning.

Candidates researching opportunities across Southern Africa may also review workforce trends available through latest jobs in Lesotho during their professional development planning.

Individuals interested in employment market developments within Sierra Leone can explore latest jobs in Sierra Leone while evaluating regional opportunities.

Equal Employment Opportunity

Discovery Limited is committed to creating an inclusive workplace and welcomes applications from qualified candidates regardless of gender, age, disability, religion, ethnicity, or background.

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Application Deadline

Applications will be reviewed on a rolling basis until the position is filled.